Building business capabilities in a clinically driven environment

Corporate & Portfolio Planning
Target product profile
Label expansion
Life-cycle management
Market and competitor analysis

Publication Planning
Product champion development
Key message development and delivery
Venues beyond print

Product Launch Strategy
Bridging clinical and marketing
Competitor differentiation
Branding the science of novel agents

Competitive Environment
Business Intelligence: Understanding competitor strategies
War gaming: an interactive methodology for understanding the changing landscape of oncology

Medicare, Medicaid, Managed Care
Pre-launch prep and long-range planning
Integrating medical practice economics into selling programs